The Classic Catch-22: Build or Buy? Navigating Risk and Innovation in a Rapidly Changing World
- Kübra Taslak
- Jun 30
- 4 min read
Updated: Jul 1
In product development, one question resurfaces again and again: should we build it in-house, or purchase an existing solution? This classic catch-22 is not just about cost or time—it’s about risk, innovation, adaptability, and enduring success.
The Origin of Risk—and Why It Matters
The word risk comes from the Italian risco, meaning “cliff” or “danger.” The phrase “Chi non risica, non rosica”—those who don't take risks, don't gain—is an Italian proverb reminding us that reward often lies on the other side of uncertainty.
